The apartment industry is finally realized the importance of online reviews from their residents. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business. There are several reputation marketing […]
Online Apartment Reviews Matter
The apartment industry is finally realized the importance of online reviews from their residents. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.
There are several reputation marketing software and tool options you can use to track, manage and proactively try to get reviews. Here are some to check out:
Reputation Loop
Get Five Stars
Trust Pilot
Vendasta
Brainstorming Sessions If you’re a Brainstorming sessions veteran, then you already know that one of the things that makes our event amazing is its ability to evolve to best meet the needs of our industry. If you’re not, you couldn’t have chosen a better time to discover an experience that is guaranteed to change your […]
Sign Your E-mails for Increased Performance I bet you already know what signature files are. It is that short message people added at the end of their e-mail letters. Do you use it? And if you do, do you use it effectively? Judging from the 100’s of e-mails I receive daily, most people don’t use it […]
Facebook Re-Marketing If you are a apartment marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget […]
Written by Geno Church of Brains on Fire Geno Church Last week I spoke and attend the Optimization Summit [now apart of Multifamilypro’s Brainstorming Sessions] in Dallas, TX. “OptSum” is primarily focused on multi-family real estate, a business category that I had no experience in. I want to acknowledge Tami Siewruk for some brilliant thinking […]
Reputation Management By Tami Siewruk Nobody’s perfect. That’s a fact, not an excuse; which is why it’s crucial for apartment communities to realize that the way they handle reputation management is every bit as important as trying to provide great service in the first place. Because Things Happen Residents are constantly judging us for service […]
How the multifamily industry thinks about resident referrals has changed. The old school “refer-a-friend program” happens every day and apartment marketing teams have yet to figure out how to monetize the conversation that social media marketing has provided. With the Right Focus on Social Media, Resident Referrals Have a Huge Impact on Apartment Marketing Social […]
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Rent Increases & Concessions Part Four BREAKING THE CONCESSION HABIT Before we delve further into the issue of concessions, I want you to keep in mind that offering concessions is a form of rental rate based leasing—and I don’t mean in the positive scenario we discussed a short while ago in which your rental rate […]
Rent Increases & Concessions Part Three FACTORS THAT SUPPORT VALUE—AND THEREFORE, A HIGHER RENTAL RATE It’s important to lease not only from a position of value but also from a position of competitive advantage; and these advantages are the factors that support higher rental rate you’re requesting from the resident or prospective resident. As compared […]