Looking for quick, easy-to-understand ways to get and keep a competitive edge— in leasing, marketing and in property management. 1. Change your leasing strategies and incentives weekly. Many markets are fast-moving, and if we keep doing the same thing over and over, we’ll get the same results over and over. 2. Add an Uber drop […]
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20 Ways for Apartments to Compete In Today’s Markets
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How to market your apartments on a small budget Tip 5. Location In some markets prospects have drive times from work of more than more than 20+ miles to visit and live in a apartment community they trust. One of the reasons Reviews are so important is that prospects will inquire based on reviews and […]
Hotjar is one of the leading “heatmap analytics” solutions (others include Clicktale and Crazy Egg). Heatmaps are visual representations of how visitors interact with your site and help you understand what visitors are looking for, what they care about, and how well your site meets their expectations. Many marketers find this visual approach to website […]
Multifamily Leasing Annual “Spring into Spring” Season Checklist! By Tami Siewruk The Prime Multifamily Leasing Season is about to “spring” forth, and it’s time to ask yourself if you’re prepared! Here are a few tips and ideas to help you get started: Update your models. Ensure effective multifamily leasing by making certain that your models are […]
SEO HUGE news and means a lot of work! Google has recently updated the way that they track “vicinities,” or locations, and in doing so, locations have been completely changed in their back end and how they serve us this data. Because of this, we have to re-map these locations in our systems. Google no […]
Apartment Industry Speakers Are you seeking the perfect apartment industry speaker for your next event? You want a professional apartment leasing, marketing or management speaker who will emotionally connect with your attendees, entertain them, give great content and leave them educated and motivated? Are you looking for a proven apartment professional who leaves their ego […]
Time For New Social Media Platforms Apartment Marketing We’ve noticed apartment traffic from Facebook to our websites is going down. We share apartment community blog posts on our clients websites timeline for SEO benefit, and the number of visitors we attract to our sites has dropped in the past year-and-a-half. Overall, website traffic is going […]
One of the most successful apartment marketing tactics that people have been using to generate more qualified apartment prospect leads is via apartment internet marketing. However, for most apartment managers they have no clue how to begin. The article below can help you start generating more apartment prospect leads on the Internet. Your apartment internet […]
“Near me” mobile searches that contain a variant of “can I buy” or “to buy” have grown over 500% over the last two years. Why it matters in apartment marketing “Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in […]
Facebook is phasing out its Reviews systemin favor of a new Recommendations system. The change appears to be a staged roll-out from Facebook. As of today, not all logged in Facebook users are seeing the new Recommend option. Recommendations are not appearing yet on public business pages to non-logged in users. Those pages still show the Reviews tab and content. […]
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