High-End Rental Markets on Downward Trend

Home /

A recent nationwide study of rents and occupancy, conducted by RealFacts for 2Q09, reveal that renters are showing resistance to paying a premium to rent an apartment in a high-end market.

Rents were in decline in every market nationwide in the current quarter except for a few modest increases in Tampa-St Petersburg, FL at 1.2%; Kansas City, MO at 0.7% and San Antonio, TX at 0.6%. On average, asking rents are down nationwide in the second quarter of 2009 from $968/mo.over first quarter at $978/mo. The markets that were hit hardest this quarter are high-end markets such as those in California. The San Francisco Bay Area, usually ranked as the most expensive place to live in the country, lost some of its luster this quarter. The current quarter’s decline comes on the heels of similar losses sustained in 1Q09.

The San Jose area posted the greatest decline for the current quarter at -3.8%, followed by San Francisco at -2.7% and Austin, Texas at -2.4%. Other struggling markets are Oxnard-Thousand Oaks at -1.8%; Riverside-San Bernardino, CA at -1.8% and Los Angeles at -1.6%. With the exception of Austin, TX what these markets have in common is that they are located in California and their average rental rates are over $1,000.00/mo.

The RealFacts survey demonstrates the effects of higher than average unemployment statistics in California. According to a May 2009 survey released by the EDD, California’s unemployment stood at 11.5%, compared to the National average of 9.4%. The San Francisco Business Times reported that the Bay Area lost 130,000 jobs from May 2008 to May 2009. Companies like Yahoo!, headquartered in Silicon Valley have had to make cuts of about 10% of its regular staffers.

On the brighter side of the rental markets, the rate at which occupancy has been declining in the past two quarters has slowed down in the second quarter of 2009. This suggests that asking rents are beginning to reflect what the market can bear. For example, in Oxnard California, the average rent went from $1551/mo. down to $1,473/mo. But the occupancy rate actually increased by nearly 1.0% in this same quarter.

Other markets that posted positive absorption this quarter were Orlando, FL, 0.6%, San Francisco, 0.4% and San Jose at 0.3%. All other markets were down. The highest drop in occupancy for the quarter was found in Boise, ID at -3.2%, Oaklahoma City, OK at -2.1% and Indianapolis, IN at -1.4%.

It’s seems today’s renter is looking for a bargain. There aren’t enough high income renters with good credit to commit to premium rents prevalent in high-end markets. Many renters have been forced out of high markets due to lack of employment opportunities or sufficient income. In some cases these renters decide to move to a location where housing is less expensive and where they can rent the same quality apartment unit for less than half the price.

(Source: RealFacts, www.realfacts.com, phone: 415-844-2480)

Share/Save/Bookmark

A recent nationwide study of rents and occupancy, conducted by RealFacts for 2Q09, reveal that renters are showing resistance to paying a premium to rent an apartment in a high-end market. Rents were in decline in every market nationwide in the current quarter except for a few modest increases in Tampa-St Petersburg, FL at 1.2%; […]

How to Turn Dull into Dynamic! By Patricia Fripp, CSP, CPAE The executive gets up to speak. Everyone there needs to hear what he has to say about the company but within ten minutes; they are either hopelessly confused or falling asleep. What is he doing wrong? Whenever you open your mouth, whether your audience […]

By Valerie M. Sargent Recently — when the contract for my call dropping, battery dwindling, no-coverage-at-home cell phone finally expired — I made the decision to jump on the bandwagon of addicts everywhere. That’s right, it was time for me to (gasping inwardly) become a BlackBerry owner. What would become of me with so much […]

By John Helm MyNewPlace CEO This White paper contains an in-depth analysis on how leading owners and managers are now analyzing their spending to make better advertising decisions, the white paper outlines five basic steps owners/managers can take to evaluate which lead sources are the most cost-effective. “The typical apartment community spends $50,000 annually advertising […]

What keywords are your competitors using in their online advertising campaigns?  Interested in learning their top  organic keywords, daily ad budget or average cost per click?   SpyFu.com can tell you this and more at no charge.  Just enter a Web site address and SpyFu provides its online advertising stats.  It’s an easy way to keep […]

Want customers to find you when they Google? First things first: Make certain that Google is indexing your site. It’s easy to check. And free. Go to Google’s Webmaster Tools, sign up for a free Google account, and add your Web site’s address to your account.  Right away it will tell you if Google can […]

Great article to get into the hands of your residents from http://money.cnn.com. When it makes sense to rent In 2004, Tim Jones bought a little piece of the American dream: a modest three-bedroom home in Bend, Ore., that went for $218,000. Three years later he married and was ready for phase two of the dream: […]

Get more returns from your employees for fewer dollars By John Schaefer The only good thing about today’s challenging economy is that many established recognition and performance programs are open for review that might not hit the radar in healthier economic times. Everyone is looking for ways to make sure they’re getting the most benefit […]

Playgrounds are not exclusively for kids anymore and are becoming increasingly popular because the concept has been revolutionized to cater to senior citizens. From my knowledge the emerging trend first appeared in the UK as community project in Manchester. The whole idea of a seniors’ playground is absolutely brilliant! Not only is the community brought […]