Apartment Marketing & Management: Recap

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Reduce Vacancy Loss: Step Up Your Move-In Dates "You have 24  Notice to vacates for the month ending. How do you rent the apartments quickly and get the new resident to move in as soon as possible? I was faced with this situation several years ago when I had just begun as the new Manager of a community and knew that something must be done to get occupancy back up to the level that the community had enjoyed in the past." Read More Keep It Real, Keep The Faith, Keep The Resident "Ours is a business of cycles; and believe it or not, the time is going to come again to raise the rent. In case you've forgotten what that's like, let me remind you that just like every great relationship, the one between you and your residents requires a carefully maintained balance of give and take. When they signed the lease..." Read More Growing Tomatoes Increases Traffic "Grow your own tomatoes! We used this as a tag line on all our ads, then showed prospects the two community gardens we had prepared for our residents to grow their own tomatoes. It was a big hit! People called to have a look at the community and several said: any landlord that would care enough to have a garden for their residents would care enough about me as a resident." Read More Going Mobile "Let's face it, the world runs on lattes and 5-hour energy these days. People constantly en route from one destination to another, and during these transits they are going ... mobile. What once was a sedentary task, web browsing has evolved: users are accessing the internet via phones and mobile devices from the convenience of wherever they happen to be." Read More Green Is Lean "Global warming, oil spills and other environment disasters seem to be on everyone's mind. Business magazines write about "green" businesses. Movie stars drive hybrid cars to look "green". But most companies overlook the single biggest opportunity they have to go green by simplifying, streamlining and optimizing their internal operations." Read More Go For The Dogs "This simple idea becomes a habit when you have a pet friendly community. Take a small Ziploc bag full of treats in your pocket when you make community inspections. I keep a large container with dog biscuits in my office. I walk around the grounds and stop to visit with the residents and their dog(s) get a treat!" Read More Six Truths About Marketing With Social Media "Yeah, I know you've heard it all ... that Social Media Marketing slices and dices, is the answer to world peace, and will make your teeth up to three shades whiter with only one use. But from the sea of hype that we've been sailing-filled with assertions about what social media is and isn't and what it can and can't do-are beginning to arise some proven truths." Read More Brainstorming Keynote: People Are the Killer App with Geno Church Even with all the new focus on social media tools, many organizations struggle with how to incorporate these tactics into a results-driven strategy that truly connects a community of brand ambassadors. Don't miss this dynamic storytelling session centered around the theme of stories as the ultimate connector between company and customer. Register for Brainstorming Now! The BIG Book of Proven Traffic Generation Ideas! Also the trinetsolutions book will quickly become one of your very favorite resources with MORE THAN 500 pages of proven ideas to boost your traffic, starting NOW! It's positively JAMMED from cover-to-cover with HUNDREDS of ideas (including LOTS of low-budget ones!), tips, techniques, articles, tools, and more, designed specifically to generate more traffic now! Only $47.50! Call 727-784-9469 or Click Here to Order Now!

Reduce Vacancy Loss: Step Up Your Move-In Dates “You have 24  Notice to vacates for the month ending. How do you rent the apartments quickly and get the new resident to move in as soon as possible? I was faced with this situation several years ago when I had just begun as the new Manager […]

A CONVENIENT TRUTH Let’s face it, the world runs on lattes and 5-hour energy these days. People constantly en route from one destination to another, and during these transits they are going … mobile. What once was a sedentary task, web browsing has evolved: users are accessing the internet via phones and mobile devices from […]

Part ONE: You lost me at Hello! There is a culture shift today between businesses and the customer. This transition is from commercial to social, from product to relationship.  Marketing success is requiring businesses to convert well-calculated commercial messages into an authentic human voice spoken from a word of mouth ambassador. Social does not simply […]

By Tami Siewruk Anyone who has known me, including our long-time Sales and Marketing Magic subscribers, can attest that “leasing with concessions” is practically an expletive in my vocabulary.  Choosing whether or not to offer leasing concessions is often not a decision you or a supervisor makes rather it is one that the market dictates […]

Big Fish, Little Fish: Politics By Tami L Siewruk Office politics are often not discussed, acknowledged or even recognized. But in recent years reasonable and responsible office politics have been acknowledged as great skills in the business world. It is likewise known that negative, deceptive and unethical practices can lead to disaster in the workplace. […]

By Tami Siewruk Warfare is one of the most common analogies used to describe the marketing process.  Most of us have read books and articles with titles like “Guerilla Marketing” or “Strategic Marketing”, and most of us suspect (especially when budgeting time rolls around) that our corporate conference rooms aren’t that different from military command […]

A few years ago at one of the  Brainstorming Educational Sessions  “Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques from Across the USA.”  was presented by Donna Olson of Olson Training, Kara Rice of Gracehill, and Rebecca Rosario of Full House Marketing, this sessions was both entertaining and idea-packed as it took attendees […]

It’s probably happened many times – someone comes into your leasing office and you think, “No one could lease to that person!”  Well, in today’s competitive apartment leasing environment, you have to be able to lease to anyone.  And, believe it or not, it can be done.  All it takes is the right information and […]

Essential Steps of the Leasing Process 1.  Effectively handle all requests for information about your community, including telephone,email, Internet and regular mail inquiries, with the goal of developing a relationship in order to persuade the future resident to visit the community personally and ultimately lease. 2.  Meet and greet future residents (at the front door […]

Anyone Can Lease Apartments If you can read this, you can lease. If you have the desire to, you can lease. If you learn, practice and apply the necessary skills, you can lease! Leasing is just like riding a bike, playing tennis, and swimming, using a computer or any other skill that can be acquired. […]