Drafting or Slip-streaming Your Rental Rates

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Drafting or Slip-streaming to Increase Rental Rates In Apartment Communities

Drafting or slip-streaming is a technique where two vehicles or other moving objects are caused to align in a close group reducing the overall effect of drag due to exploiting the lead object's slipstream. Especially when high speeds are involved, as in motor racing and cycling, drafting can significantly reduce the paceline's average energy expenditure required to maintain a certain speed and can also slightly reduce the energy expenditure of the lead vehicle or object. In other less technical words ... by drafting, I mean the practice of riding in the slipstream close behind someone's rear wheel, thus greatly reducing the effort you need to expend keeping at their speed. If you're riding in the middle of a big group this can, supposedly, save you up to 40% in energy. Just cycling right behind one other cyclist makes a very noticeable difference.   This process/system called drafting or slip-streaming can also offer apartment communities an advantage in raising rent in transforming neighborhoods. To describe the process, imagine that apartments in an older community lease for $1000. per month. A new community is built in the same neighborhood and it has all of the latest services, features and amenities. This, plus the fact that it is new, could be enough for its apartments to command rental rates of $1550. The older community would normally ask for a 3.5% ($35) rental rate increase. But now, because with the new community in the neighborhood and higher rental rate threshold, it may be possible to achieve a 4.5% ($45) rental rate increase. Drafting or slip-streaming has proved helpful to many communities with rents that have fallen behind the pace of operating cost increases and/or improvements. I particularly seek out these types of communities to purchase knowing that we need to rehab but don't have the funds right away. I can increase the rental rates high enough to command a higher community valuation and then complete our rehab.     The Leasing Professionals Guide to Eliminating Concessions, Raising Rents and Selling Rent Increases Every Time By Tami L. Siewruk THE BOOK: This comprehensive program starts with the definitive book on raising rents, eliminating concessions and selling rent increases in multifamily communities, sourced from over 30 years of multifamily experience and across-the-board expertise. From presenting financial terms in a way that you can finally wrap your brain around all the way to putting the finishing touch on a rent-raising renewal, this book will fully reveal the when, where, and how behind successfully raising rents, eliminating concessions and selling rent increases and will equip you to immediately begin achieving record revenues for your company and community! All for ONLY $49!
Just imagine the new levels of success you'll be able to achieve in your career and for your company and community by choosing one or both of these amazing opportunities; and make decision now to STOP SETTLING FOR SECOND BEST OR LESS!    

Drafting or Slip-streaming to Increase Rental Rates In Apartment Communities Drafting or slip-streaming is a technique where two vehicles or other moving objects are caused to align in a close group reducing the overall effect of drag due to exploiting the lead object’s slipstream. Especially when high speeds are involved, as in motor racing and cycling, […]

  There are a number of good reasons for establishing consistent, company-wide standards for stocking and organizing maintenance shops. It promotes efficiency by making it fast and easy for the service team  to find tools and supplies. It ensures that all routine maintenance service requests can be completed when scheduled, without having to order and […]

By Jennifer Nevitt Casey There’s a simple way every property manager can increase income from the property being managed, yet even some of the best managers overlook it: rethinking the way they use their waiting lists. Here’s what usually happens in the process of a resident vacating an apartment.  First of all, the resident gives […]

Which are you more likely to believe: a company representative telling you how great their product or service is, or a recommendation from another person about how it worked for them? If you’re like most people, the words from a fellow consumer pull more weight than even the best written ad copy. That’s why no […]

Introducing: The 30 Minute Manager Series on MProTV’s Retention Report Register now for this FREE series! 12 p.m. Eastern on the 3rd Thursday of the month July 19 – How the Maintenance Team Will Save Your Summer          The summer months can cause a priority tug of war between turning units and addressing service requests. Learn strategies for […]

1.   Don’t use the word “take-over”—ever! This implies a hostile environment and immediately puts existing employees on the defensive. Use instead “transition.” 2.   Keep in mind that the transition, regardless of how smoothly it goes, will initially be very stressful for the existing employees.  Treat them with respect and empathy. While the reality is that […]

Have plastic/disposable cups available for use at the pool. Offer discount rates for shampooing their carpet. Keep paint and paintbrushes available for touch-ups and let them know you offer this service. Provide a charging station for electronics by the pool this summer. Provide a bundle service for washing/cleaning clothes through an outside service provider. Have […]

July – Monthly Celebrations For Apartment Marketing Anti-Boredom Month Hitchhiking Month National Baked Bean Month National July Belongs To Blueberry Month National Eye Safety Month National Foreign Language Month National Hot Dog Month National Recreation and Parks Month

            There’s a simple way every property manager can increase income from the property being managed, yet even some of the best managers overlook it: rethinking the way they use their waiting lists.             Here’s what usually happens in the process of a resident vacating an apartment.  First of all, the resident gives notice.  Next, […]

One important part of developing a successful apartment community marketing plan is to size up your marketing strategy to that of your competitor’s. Here are a few tips that every community should analyze for gain a stronger competitive advantage: Real Competitor- Do you really know who the each community’s competitors really are? When was the […]