Apartment Leasing and Marketing: The Full Value of Mobile
For apartment leasing and marketing it is critical that we understand the value that mobile brings to our assets. In fact I think it is critical. Google presents The Full Value of Mobile in a way we can all understand what we as marketeers in the multifamily industry should be doing. Customers’ constant connectivity through mobile has created new paths to purchase that start on their smartphones. As a marketer, it is key that you account for all these new types of conversion. Also to understand the return on investment you’re getting from your mobile efforts. That’s why we have created the Full Value of Mobile Calculator tool and resources, to help you assign value to all mobile conversions. Read The Full Value of Mobile
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