L E A S I N G

After more than twenty years in the apartment industry, I have learned much from both my own experiences and from others whom I’ve had the pleasure and honor of working with. These Active Learning Emails come with a personal goal to share with you the wealth of information, techniques and resources that have served me well in the leasing process.

Regardless of how long you have been leasing these Emails will refresh, improve and fine tune the skills you need in TODAY’S Leasing Environment. The Relationship Leasing Active Learning Emails will arrive every day or every two days depending on the amount of information that needs to be absorbed.

PART ONE – Introduction to Relationship Leasing
(10 Active Learning Emails)Item #AL101 (AVAILABLE NOW!)

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Introduction
Overview of Relationship Leasing
Setting the Stage
Anyone Can Lease Apartments
Succeed with Confidence
Practice Makes Perfect
Essential Steps of the Leasing Process
Setting the Stage
Future Residents Meet Your Leasing Center Before They Meet You!
Dress to Succeed
Attitude
Listening
Non-Verbal Leasing Skills
Summary

PART TWO - Relationship Leasing: Telephone Techniques Active Learning Emails
Series One Item #AL102 (AVAILABLE NOW!)

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Handling the Future Resident Inquiry
Understand the Goals from the Start
The Telephone Greeting
Take Control from the Start
Recording the Telephone Conversation
Three Types of Telephone Questions
Get Agreement to Continue with the Telephone Presentation
What are the Needs and Wants of the Future Resident?
Qualifying on the Telephone
Paint a Picture in the Future Resident’s Mind
Close Each Step of the Way
The Final Close - Setting the Appointment
In a Perfect World...
The Leasing Professional’s Next Step
Spend the Time Necessary for Success
What Makes a Great Telephone Voice?
The Best Telephone Techniques Must be Practiced
Handling Other Types of Inquiries
All About E-Mail
The Anatomy of an E-Mail Message
Special Considerations When Communicating Via E-mail
What is my relationship to the receiver?
Netiquette
Netiquette for E-Mail Senders
Glossary of E-Mail and Online-Related Terms
Summary

Please be reminded that in purchasing our Active Learning Email series, you’re purchasing a license for use, by you and your community only, of intellectual property owned by Multifamilypro. This means that duplicating or forwarding the messages beyond the community for which it was purchased is a violation of use; so please use them personally and share them with your immediate team, only. Cooperation by all participants is what allows us to keep the program optimally affordable, and your help is sincerely appreciated! If you’re interested in purchasing the series for additional properties, please email me directly to discuss group discounts that may apply. Thank you!

M I X  O F  I T  A L L

Part Two: Practical Leasing Strategies, Creative Marketing Ideas and Proven Management Techniques From Across The USA!
Item #AL201 (AVAILABLE NOW!)

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Are your leasing, marketing, and management inspirations limited to what you can see outside of your own window? There’s a whole world of new ideas out there to experience, filled with the most creative, innovative, and even revolutionary techniques.

Step on board for the most eye-opening coast-to-coast tour you’ll ever take without having to leave your office! Tami will share only the best leasing, marketing, and management techniques that are practical, creative, and proven to work!

You’ll hear about:

• Easy-to-implement strategies that you can use to lease apartments in record-breaking numbers!
• Marketing techniques, tools and ideas so creative and memorable, they’ll outlast their implementation!
• Management techniques that challenge industry benchmarks for net operating income, and raise renewals and resident satisfaction to an all-time-high!
• And much, much more!

Join Part Two of this email program and take a tour across the USA; let us bring this whole new world of success to you and your team; and find out what other companies and communities are doing successfully, coast-to-coast, to lease, market, and manage their communities.

Please be reminded that in purchasing our Active Learning Email series, you’re purchasing a license for use, by you and your community only, of intellectual property owned by Multifamilypro. This means that duplicating or forwarding the messages beyond the community for which it was purchased is a violation of use; so please use them personally and share them with your immediate team, only. Cooperation by all participants is what allows us to keep the program optimally affordable, and your help is sincerely appreciated! If you’re interested in purchasing the series for additional properties, please email me directly to discuss group discounts that may apply. Thank you!

M A R K E T I N G &
A D V E R T I S I N G  S E R I E S

The Active Learning Emails in the Marketing & Advertising Series cover hundreds of tried-and-true ideas relative to increasing traffic to your apartment community—hundreds of ideas in all. The series is divided into several segments, each containing anywhere from 7-10 topical email messages; and each message is packed with the information you need to implement the idea with optimal success.

Where did all these ideas come from? Some are from Tami’s real-world experience in leasing, marketing, and managing apartment communities since age 17. Others come from Tami’s experience in developing her own communities from inception through lease-up, and the day-to-day adventures of her management teams; and those were some real adventures! Still more ideas have come to us over the years from the readers of our newsletter and magazine; visitors to our website, Multifamilypro.com; attendees of our seminars; and participants in the Annual Multifamily Housing Brainstorming Sessions™. They came to us from coast to coast; from companies and communities of all shapes, sizes, and specialties; and from Apartment Professionals, just like you, from all organizational levels.

Wherever possible, recognition has been given to contributors by providing the names of individuals and companies as they were given to us at the time of the original idea submission. Please understand that names and/or companies are likely to have changed since many of these ideas originally came to us, and forgive us for any inaccuracies in giving credit where credit is certainly due.

You’ll find that many of the ideas within these emails are ready-to-implement immediately within your own community. Others will serve only to spark bigger and better ideas to suit your own unique needs. We will purposely include a few similar ideas in the same email, because subtle differences may matter to your success in reinventing an idea for your own use. These Active Learning Emails are designed to provide insight that will support your success; and we’ll even include a wide variety of planning tools to help you determine your needs, tracking forms to determine your success, and artwork to get you started, provided as attachments to the emails where appropriate. Additionally, each email will provide you with action steps and additional resources to help jump-start your implementation. All of the information contained in the emails will serve to enrich your capacity to reach out and raise awareness of your community within your market area, and bring more traffic to your door.

May all your challenges find solutions!

Ready to get started?

Part One: Advertising and Marketing Ideas Active Learning Emails
Item #AL301 (AVAILABLE NOW!)

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Series One of Advertising & Marketing Ideas delivers OVER 37 plus ideas including:

1. THE SWEET SMELL OF MARKETING SUCCESS
2. A COOL IDEA THAT BROUGHT IN SOME HOT TRAFFIC
3. SPREAD THE WORD WITH STICKERS
4. TIPS FOR MASS-TRANSIT MARKETING
5. FREE RADIO REMOTES
6. IT’S IN THE BAG... THE LAUNDRY BAG, THAT IS
7. GREAT IDEAS FOR TAKING YOUR MESSAGE TO THE STREETS
8. GRAB A SLICE OF THEIR ATTENTION NOT JUST PIZZA
9. TAKING HUMAN DIRECTIONAL’S TO A NEW LEVEL!
10. EIGHT UNIQUE TRAFFIC GENERATORS
11. THE PEOPLE PLEASER BINDER
12. MARKET YOUR WHOLE NEIGHBORHOOD
13. USE DATED COUPONS
14. ADS THAT JUMP RIGHT OUT OF THE BOOK!
15. PICTURES SPEAK A COMMON LANGUAGE
16. CHOOSE A NEARBY BILLBOARD TO RAISE DRIVE-BY VISIBILITY
17. APARTMENT PUBLICATION TEAR CARDS
18. TEAR CARDS AND MINI GUIDES
19. A MARKETING IDEA THAT PAYS
20. PUT YOUR COMMUNITY ON THE MAP
21. FREE RADIO REMOTES
22. CIRCLE YOUR CLASSIFIED ADS
23. WALKING, TALKING COMMUNITY ADS
24. CROSS-CULTURAL ADVERTISING
25. FIVE GREAT PLACES TO MARKET TO SENIORS
26. SEARCHING FOR HIDDEN TREASURE?
27. GET YOUR CONTRACTORS TO HELP YOU ADVERTISE YOUR REHAB
28. PROMOTE YOUR ANTI-CRIME STANCE
29. GENERATIONAL HEADLINES GENERATE TRAFFIC
30. PENS ARE GREAT PROMOTERS
31. BLANK BUSINESS CARDS HAVE A VARIETY OF ADVERTISING USES
32. ONE MARKETING IDEA THAT REALLY DELIVERS!
33. WHAT DO CUSTOMERS WANT TO SEE IN YOUR ADS?
34. THE HAVE A “GOODYEAR” LEASING BLIMP
35. FIVE WAYS TO MAKE A BIG IMPRESSION
36. “LIVE” RADIO SPOTS REACH SENIORS
37. TO REACH STUDENTS, GET INVOLVED IN UNIVERSITY EVENTS

Please be reminded that in purchasing our Active Learning Email series, you’re purchasing a license for use, by you and your community only, of intellectual property owned by Multifamilypro. This means that duplicating or forwarding the messages beyond the community for which it was purchased is a violation of use; so please use them personally and share them with your immediate team, only. Cooperation by all participants is what allows us to keep the program optimally affordable, and your help is sincerely appreciated! If you’re interested in purchasing the series for additional properties, please email me directly to discuss group discounts that may apply. Thank you!

M A N A G E M E N T

In the Management Active Learning Emails will include hundreds of tried-and-true ideas and techniques relative to managing your apartment communities. Some of them were contributed to us over several years time by the readers of our newsletter and magazine; visitors to our web; and by participants in the Annual Multifamily Housing Brainstorming Sessions™. Many of them are from Tami’s personal experiences. Tami began leasing apartments in 1976, and has held leasing, marketing, management, and business development positions up to and including Vice President of Property Management. So what you will read are not only from real-world experience in property management and development, but also as an owner of award winning apartment communities in four states.
These ideas, tools and techniques came to us from coast to coast; from companies and communities of all shapes, sizes, and specialties; and from Apartment Professionals, just like you, at all organizational levels.

Wherever possible, recognition has been given to our contributors, though names may have changed since many of these ideas originally came to us. Please forgive us for any inaccuracies in giving credit where credit is certainly due.

You’ll find that many of ideas within these Active Learning Emails are ready-to-implement within your own community. Others will serve only to spark bigger and better ideas to suit your own unique needs. We’ve purposely included a few similar ideas, within the same email because subtle differences may matter to your success in reinventing an idea for your own use. Beyond great ideas, you’ll receive plenty of resources that have been researched to save you time and provide insight that will support your success; and we include a variety of planning and implementation tools to help you put more efficient practices into action. All of the information contained in these Active Learning Emails will serve to enrich your capacity to improve performance, increase efficiency, and contribute more to your bottom line!

We highly recommend that you only sign up for one Active Learning Email Part or Series at a time so that you have time to maximize and benefit from the program.

Let’s get started today!

Special Active Learning Email
HOW TO DEVELOP AND IMPLEMENT A
SUCCESSFUL RESIDENT-RETENTION PROGRAM and DEALING WITH CONCESSIONS the SMART WAY IN TODAY’S ECONOMY Item #AL302 (AVAILABLE NOW!)

In this special series of over 16 Active Learning Emails ( note: this will take over 20 days to complete) we will cover:

Proactive vs. Reactive Efforts
Value-Added Service
What Residents Really Want
Resident Reward and Recognition Programs
What Are Your Residents Worth?
Develop the Plan
Guidelines for Successful Resident Retention
Retention Assessment form and PDF file
Service Recovery Program
Internal and External Retention
Retention is a Continuous Process
Seven Ways to Cut Cost Without Cutting Your Lifeline
Ten Tips for Advertising during Tough Economic Times
There’s Free Rent down the Street!
Avoiding or Offering Concessions the Smart Way
Determine if you have a leasing problem or a marketing /advertising problem form and PDF file

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Please be reminded that in purchasing our Active Learning Email series, you’re purchasing a license for use, by you and your community only, of intellectual property owned by Multifamilypro. This means that duplicating or forwarding the messages beyond the community for which it was purchased is a violation of use; so please use them personally and share them with your immediate team, only. Cooperation by all participants is what allows us to keep the program optimally affordable, and your help is sincerely appreciated! If you’re interested in purchasing the series for additional properties, please email me directly to discuss group discounts that may apply. Thank you!